A hymn to sports and entertainment: the promotional campaign of the IWAS Powerchair Hockey World Championships with the Olympic swimming champion.
Sport is sport. Enjoy it as never before.
Thus, the claim of the promotional campaign for the IWAS Powerchair Hockey World Championships. Protagonist the multi-medal swimming champion Federica Pellegrini, a worldwide known icon representing Sport, the one with the capital S, the one that knows no differences.
“It is a great pleasure for us to launch this promotional campaign today – explains the President of the Italian Wheelchair Hockey Federation, Antonio Spinelli – we are very grateful to Federica for accepting our invitation with enthusiasm, it is a great honor to have a champion of her leverage as supporter and testimonial of our sport that is still developing“.
Love and passion for sport are the key elements that led to the creation of this campaign. Those key values also have been fundamental for the involvement of Federica Pellegrini. “Our goal was to send a clear message, as well as to promote the competition: sport is sport, there are no differences, sport is the same for everyone and this is really the moment to live it at maximum, as never before” – explains Benedetta De Cecco, communication officer of the organizing committee.
A series of three images that will be unveiled from week to week until the beginning of World Championship (September 26th -30th, Lignano Sabbiadoro) and the fil rouge underneath is clear: cancel the differences and enhance the sport. The first image, the one unveiled today, represents the Divine (1 Olympic gold, 6 World golds, 14 European golds) ready to make the technical gesture of diving from the starting blocks, which are represented here by a powerchair.
“The powerchair here represent the bridge between the able-bodied athlete and the Paralympic world aiming to reset the often too stressed separation of the two realities which are, in realities, two sides of the same medal” – continues Benedetta De Cecco, “the wheelchair, as well as any other instrument, does not represent a restraining constraint but is just a sport tool that boost the capabilities of the single, it is actually a means of self-expression“.
So let’s shout it out to the whole word, until remaining without voice: “Sport is sport. Enjoy it as never before”. The IWAS Powerchair Hockey World Championships is finally coming: do not miss it! We are looking forward to meet you in Lignano Sabbiadoro from 26 to September 30 come and enjoy the show of powerchair hockey as never seen before.